We’re thrilled that our first customer, Economist Films, is now live on Apple TV and powered by Twivel.
Economist Films is the film and video unit of The Economist newspaper. They produce both long form documentaries and shorter analytical pieces. The unit was formed from the acquisition of the video production company TVC.
We think the Economist is blazing a trail which other, non-traditional video companies will follow. That is, leveraging an existing brand and content vertical to create long form, high quality video content. If you want to watch an in-depth piece on Economic analysis it is likely The Economist could do that much better than the BBC or Channel 4.
Take a look at the app in action: